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Advanced Digital Marketing

Quick Stats

Digital marketing to create 1.5 lakh jobs by 2016.
Salary packages vary between 5-20 lakhs INR per annum, based on experience.
Find job opportunities as Online Marketing Manager, Digital Marketing Managers, Social Media Managers etc.


Fundamentals of SEM
Master the fundamentals of Search Engine Marketing, Web Analytics, Mobile Marketing and more
Flexibility in learning
Watch the videos and read the content at your convenience, on your own schedule.
Display campaigns using Google AdWords
Display campaigns using Google AdWords Create online search and display campaigns using Google AdWords.
Industry recognized certificate
Get an industry-wide recognized certificate in Advanced Digital Marketing by Manipal ProLearn.
Practice quizzes and MCQs
Through our practice quizzes and MCQs you can test yourself on the skills learnt at every level. Test yourself by attempting the problem solving questions.
Job opportunities
Find opportunities as Digital Marketing Manager in different industries. The entry level package for a professional is 3 lakhs INR per annum. For professionals with experience, the salaries can vary between 5-20 lakhs.


  • Introduction to Digital Marketing
    • Understand what digital marketing is
    • Identify the need to go digital
    • Identify the basic objectives of digital marketing
  • Search Engine Optimization
    • Define Search Engine Optimization
    • Understand how search engines work
    • Identify the techniques used for SEO
    • Identify the tools used for SEO audit
  • Fundamentals of Search Engine Marketing
    • Identify search and display networks
    • Identify the elements of a campaign structure
    • Identify the methods for optimizing landing pages
    • Define ad rank
    • Define conversions
    • Identify the metrics to optimize campaign performance
  • Advanced Search Engine Marketing
    • Define the various types of keywords and tools used for keyword research
    • Explain search ad formats and extensions
    • Identify reports used to measure and optimize search campaign performance
    • Define dynamic search ads
    • Define product listing ads
  • Advanced Digital Display Marketing
    • List the various targeting methodologies
    • Identify the various display ad formats
    • Define reports used to measure campaign performance
    • Identify the various Optimization methods
  • Social Media Marketing
    • Define social media marketing
    • Describe how the various social websites can be used as marketing media
  • Mobile Marketing
    • Define Mobile Marketing
    • Define mobile properties
    • Identify best practices
    • Identify advertising options for marketing on mobiles
    • Identify methods used to market with mobiles
  • Email Marketing
    • Identify the key concepts of email marketing
    • Identify the process for creating effective email marketing campaigns
    • Identify the optimization methods to improve performance
  • Digital Analytics
    • Define Digital Analytics
    • Identify the process for creating effective email marketing campaigns
    • Identify the optimization methods to improve performance
    • Define the main reports that can be viewed
  • Integrated Digital Marketing Campaigns
    • Understand the concept of integrated digital marketing
    • Identify why integrated digital marketing is important
    • Identify the process of integration


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