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Basics of Business Analytics

Quick Stats

CIOs rank analytics as the #1 factor contributing to an organization's competitiveness.
Top performing enterprises use business analytics 5x more than lower performers.
Professionals with a certification in analytics earn anywhere between 5 - 12lac INR per annum.


operational activities
Analyze and facilitate strategic and operational activities
Examining real-life case studies
Develop analytical and decision-making abilities by examining real-life case studies
Immediate access to information
On signing up for the program you will get immediate access to information and course content.
promising career
Great value-add to your resume to help pursue a promising career
Find opportunities as Business Analyst
Find opportunities as Business Analyst, Project Manager, etc. Professionals with a certification in analytics earn anywhere between 5 - 12lac INR per annum.

Who Should Attend

  • Engineering and IT Students – BTech / BE, BCA, MCA, BSc-IT, MSc-IT
  • Commerce & Finance Students - BCom / MCom, Economics Graduates, MBA or BBA
  • Highly recommended for people aspiring for jobs that required data handling – Research, Marketing, IT Services, Big Data & more
  • People who are already employed, but want to upskill themselves in the domain of Business Analytics

Course Outcome

  • Understanding of the fundamental concepts of Business Analytics
  • Knowledge of the importance of data and big data
  • Understanding of the terms Business Analytics, Business Intelligence and Data Mining
  • Understanding of the analytical decision-making process
  • Awareness of the skills of a good business analyst
  • Knowledge of current trends that will impact the future of Business Analytics


  • What is Business Analytics?
    • Describe Business Analytics
    • Describe the evolution of analytics beginning with “scientific management” to its present form
    • Describe the differences between analytics and analysis and explain the concept of insights
    • Describe the broad types of business analytics
  • Case for Business Analytics
    • Describe how organisations benefit from using analytics
  • Understanding Data
    • Describe the importance of data in business analytics
    • Describe the differences between data, information and knowledge
    • Describe the various stages that an organisation goes through in terms of data maturity
    • Explain what an organisation can do in the absence of good quality data
  • Business Analytics, Business Intelligence and Data Mining
    • Explain the differences between Business Analytics and Business Intelligence
    • Describe the two major components within Business Analytics and Business Intelligence
    • Understand how Data Mining as a technique helps both Business Intelligence and Business Analytics
  • Analytical Decision-Making
    • Describe the analytical decision-making process
    • Describe the characteristics of the analytical decision-making process
  • Analysing Business Problems Using Key Questions
    • Describe how a business problem can be broken down repeatedly into key questions and then answered through analytics
    • Describe the characteristics of a good key question
  • Skills of a Good Business Analyst
    • Identify the skills of a good business analyst
  • Future of Business Analytics
    • Describe the current trends that are likely to shape the future of business analytics
  • Big Data Analytics in the Enterprise
    • Describe the characteristics of big data
    • Describe how hardware and software technologies are helping analytics handle extremely large volumes of data
  • Social Media Analytics
    • Define social media analytics
    • Describe the capabilities and common goals of social media analytics


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