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Business Strategy

Quick Stats

Organizations world-wide are adopting Business Strategy to discover why some industries are more profitable than others
Identify threats to profits and potential remedies to those threats.
Professionals with a certification in Business Strategy earn anywhere between 3 - 7 lakhs INR per annum, based on experience.

Benefits

Information and course content
On signing up for the course you will get immediate access to information and course content.
Strategy Formulation
Enhance your skills in Strategy Formulation, Strategy Implementation and learn more about Strategic Positioning and Choices
Concept and demonstration videos
Rich set of examples, industry scenarios explained by the subject matter expert via concept and demonstration videos
Internal and external environment
Effective analysis of internal and external environment
Operations Manager
Find opportunities as Business Manager, Business Development Manager, Operations Manager etc. in different industries etc. Professionals with a certification in Business Strategy earn anywhere between 3 - 7lac INR per annum, based on experience.

Who Should Attend

  • Industry Professionals from various domains
  • Young, enthusiast professionals, founders and co-founders of start-ups who are all set for a big leap in their career
  • Professionals with 5-6 yrs of experience and are now required to grow up the ladder in higher management where strategizing is very critical.
  • Highly recommended for people aspiring for to become strategists.
  • Those people who are required to strategize but do not have much idea on “what they are in for”
  • Students with management background – MBA or BBA

Course Outcome

After completing this course, the learners will be able to:
  • Appreciate the concepts of Business Strategy
  • Understand how strategy is applied by various business for growth and to reach a market leader position.
  • Perform SWOT Analysis, understand how the Porter Five forces framework is used for Industry analysis.
  • Understand the seven components of McKinsey 7S Model.

Curriculum

  • Introduction to Business Strategy
    • Explain the concept of business strategy
    • Explain the need for having a business strategy
    • Identify the essential components of a business strategy
    • Describe the consequences having an inadequate business strategy
    • Explain the concept of positioning
    • Describe the term sustainable competitive advantage
  • Strategic Positioning and Choices
    • Identify the three strategies for creating competitive advantage
    • Explain how these strategies—cost leadership
    • Differentiation and focus—differ from each other
  • Grand Strategies and Functional Strategies
    • Describe grand strategies
    • Describe functional strategies
    • Differentiate between grand and functional strategies
    • Explain the role of functional strategies in select functions
  • Strategy Formulation
    • Describe the process of developing a strategy
    • Identify the stages of the strategy development process
    • Explain the importance of vision and mission statements
    • Describe the concept of strategic objectives
  • Strategy Formulation in different Industries
    • Identify the various categories of industries based on their developmental stage
    • Describe the strategy formulation process for each category
  • Ananlysing the External Environment
    • Explain the methods used for analysing the external environment of a business
    • Describe Porter’s five forces framework for industry analysis
    • Explain how to apply the five forces model in any given industry
    • Explain the concept of scenario planning and demonstrate its application
  • Ananlysing the Internal Environment
    • Explain the elements of SWOT analysis and how it can be applied
    • Describe the popular categories of financial ratios and their applicability
    • Describe the concept of value chain and ecosystems in strategic planning
  • Strategy Implementation
    • Describe how to create a fit between the strategy and the activities of the firm
    • Explain the components of McKinsey 7S Model
  • Winning the Competitive Battle
    • Describe the concept of competitor analysis
    • Identify the components of competitor analysis
    • Describe how to create a competitor response profile
  • Strategy for Non-Profits
    • Explain the considerations for strategy formulation in the non-profit sector
    • Explain the concept of mission gap
    • Describe the strategy development process for a non-profit with the help of an example
    • Explain the role of trade-offs and mission creep in non-profits
  • Thinking Strategically
    • Explain the concept of strategic thinking
    • Describe the relationship between strategic thinking and game theory

Quick Stats

Organizations world-wide are adopting Business Strategy to discover why some industries are more profitable than others
Identify threats to profits and potential remedies to those threats.
Professionals with a certification in Business Strategy earn anywhere between 3 - 7 lakhs INR per annum, based on experience.

Benefits

Benefits for an organization
Gain expertise in designing, developing and porting new strategies to gain competitive benefits for an organization.
Product based companies.
Explore opportunities in various start-ups, product based companies.
Bigger responsibilities
Prepare yourself for bigger responsibilities as you move up the ladder in your organization.
Operations Manager
Find opportunities as Business Manager, Business Development Manager, Operations Manager etc. in different industries etc. Professionals with a certification in Business Strategy earn anywhere between 3 - 7lac INR per annum, based on experience.

Who Should Attend

  • Industry Professionals from various domains
  • Young, enthusiast professionals, founders and co-founders of start-ups who are all set for a big leap in their career
  • Professionals with 5-6 yrs of experience and are now required to grow up the ladder in higher management where strategizing is very critical.
  • Highly recommended for people aspiring for to become strategists.
  • Those people who are required to strategize but do not have much idea on “what they are in for”
  • Students with management background – MBA or BBA

Course Outcome

After completing this course, the learners will be able to:
  • Appreciate the concepts of Business Strategy
  • Understand how strategy is applied by various business for growth and to reach a market leader position
  • Perform SWOT Analysis, understand how the Porter Five forces framework is used for Industry analysis
  • Understand the seven components of McKinsey 7S Model

Curriculum

  • Introduction to Business Strategy
    • Explain the concept of business strategy
    • Explain the need for having a business strategy
    • Identify the essential components of a business strategy
    • Describe the consequences having an inadequate business strategy
    • Explain the concept of positioning
    • Describe the term sustainable competitive advantage
  • Strategic Positioning and Choices
    • Identify the three strategies for creating competitive advantage
    • Explain how these strategies—cost leadership
    • Differentiation and focus—differ from each other
  • Grand Strategies and Functional Strategies
    • Describe grand strategies
    • Describe functional strategies
    • Differentiate between grand and functional strategies
    • Explain the role of functional strategies in select functions
  • Strategy Formulation
    • Describe the process of developing a strategy
    • Identify the stages of the strategy development process
    • Explain the importance of vision and mission statements
    • Describe the concept of strategic objectives
  • Strategy Formulation in different Industries
    • Identify the various categories of industries based on their developmental stage
    • Describe the strategy formulation process for each category
  • Ananlysing the External Environment
    • Explain the methods used for analysing the external environment of a business
    • Describe Porter’s five forces framework for industry analysis
    • Explain how to apply the five forces model in any given industry
    • Explain the concept of scenario planning and demonstrate its application
  • Ananlysing the Internal Environment
    • Explain the elements of SWOT analysis and how it can be applied
    • Describe the popular categories of financial ratios and their applicability
    • Describe the concept of value chain and ecosystems in strategic planning
  • Strategy Implementation
    • Describe how to create a fit between the strategy and the activities of the firm
    • Explain the components of McKinsey 7S Model
  • Winning the Competitive Battle
    • Describe the concept of competitor analysis
    • Identify the components of competitor analysis
    • Describe how to create a competitor response profile
  • Strategy for Non-Profits
    • Explain the considerations for strategy formulation in the non-profit sector
    • Explain the concept of mission gap
    • Describe the strategy development process for a non-profit with the help of an example
    • Explain the role of trade-offs and mission creep in non-profits
  • Thinking Strategically
    • Explain the concept of strategic thinking
    • Describe the relationship between strategic thinking and game theory

 

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