"Aim to help our customers achieve the end result they need in whatever is the most effective way for them. "

- Anonymous

Digital Marketing Certification

Quick Stats

Digital marketing to create 1.5 lakh jobs by 2016.
Salary packages vary between 5-20 lakhs INR per annum, based on experience.
Find job opportunities as Online Marketing Manager, Digital Marketing Managers, Social Media Managers etc.

Benefits

Brand building :
Manage and build a brand online.
Recognized certification :
Get an industry-wide recognized certificate in Digital Marketing by Manipal ProLearn.
Find opportunities :
Find opportunities as Digital Marketing Manager in different industries. The entry level package for a professional is 3lakhs INR per annum. For professionals with experience, the salaries can vary between 5-20lakhs INR per annum.
Page Rankings & Social Media :
Improve page rankings on search , set up and manage social media page accounts.
Search Engine Optimisation :
Understand the concepts of Search Engine Optimisation, Search Engine Marketing, Online Reputation Management.

Who Should Attend

  • Best suited for students and working professionals with a keen interest in developing their skills in digital marketing
  • Current digital marketing professionals who wish to hone their skills and become experts in their field

Course Outcome

  • Knowledge on a wide variety online marketing techniques.
  • Ability to run online search and display campaigns.
  • Techniques to improve page rankings on search , set up and manage social media page accounts.
  • Ability to manage and build a brand online.

Curriculum

  • Search Engine Optimisation (SEO)
    • Introduction to Online Search
    • Understanding How Search Engines Work
    • Understanding Google Page Rank
    • Introduction to Search Engine Optimisation
    • How to Build an Accessible Site?
    • Keyword Research and Optimisation
    • Link Building Strategies
    • Useful Tools for SEO
    • The Past, Present and Future of SEO
  • Search Engine Marketing (SEM)
    • Introduction to Internet and Search Engine Marketing
    • Getting Started with Google Adwords
    • Adwords Account Structure
    • Navigating in Google Adwords
    • Working with Keywords
    • Creating Ads in Google Adwords
    • Creating and Managing your First Ad Campaign
    • Adwords Reporting and Account Performance Reports
    • Enhanced Campaign
  • Social Media Marketing (SMM)
    • Beginners Guide to the World of SMM
    • Why Social Media ?
    • Getting Started with Social Media
    • Building Relationships via Facebook
    • Building Relationships via Twitter
    • Building Relationships via LinkedIN
    • Marketing through YouTube
    • Handling Positive and Negative Comments
    • Social Media Content Base Creation `
    • Who is Doing it Right?
  • Analytics
    • Analytics 101
    • Web Analytics and Intelligence Tools
    • Basic Metrics Demystified
    • Introduction to Google Analytics
    • Goals and Actionable Insights
    • Data Management
    • Social Media Analytics
    • Social Media Goals and KPI’s
    • Tools for Social Media Analytics
  • Online Reputation Management (ORM)
    • What is ORM ?
    • Need and Benefits of ORM o Module
    • Case Studies
    • Getting Started with ORM
    • Building it right and tools required

Quick Stats

Digital marketing to create 1.5 lakh jobs by 2016.
Salary packages vary between 5-20 lakhs INR per annum, based on experience.
Find job opportunities as Online Marketing Manager, Digital Marketing Managers, Social Media Managers etc.

Benefits

Brand building
Manage and build a brand online.
Page Rankings & Social Media
Improve page rankings on search , set up and manage social media page accounts.
Recognized certification
Get an industry-wide recognized certificate in Digital Marketing by Manipal ProLearn.
Search Engine Optimisation
Understand the concepts of Search Engine Optimisation, Search Engine Marketing, Online Reputation Management.
Find opportunities
Find opportunities as Digital Marketing Manager in different industries. The entry level package for a professional is 3lakhs INR per annum. For professionals with experience, the salaries can vary between 5-20lakhs INR per annum.

Who Should Attend

  • Best suited for students and working professionals with a keen interest in developing their skills in digital marketing
  • Current digital marketing professionals who wish to hone their skills and become experts in their field

Course Outcome

  • Knowledge on a wide variety online marketing techniques.
  • Ability to run online search and display campaigns.
  • Techniques to improve page rankings on search , set up and manage social media page accounts.
  • Ability to manage and build a brand online.

Curriculum

  • Search Engine Optimisation (SEO)
    • Introduction to Online Search
    • Understanding How Search Engines Work
    • Understanding Google Page Rank
    • Introduction to Search Engine Optimisation
    • How to Build an Accessible Site?
    • Keyword Research and Optimisation
    • Link Building Strategies
    • Useful Tools for SEO
    • The Past, Present and Future of SEO
  • Search Engine Marketing (SEM)
    • Introduction to Internet and Search Engine Marketing
    • Getting Started with Google Adwords
    • Adwords Account Structure
    • Navigating in Google Adwords
    • Working with Keywords
    • Creating Ads in Google Adwords
    • Creating and Managing your First Ad Campaign
    • Adwords Reporting and Account Performance Reports
    • Enhanced Campaign
  • Social Media Marketing (SMM)
    • Beginners Guide to the World of SMM
    • Why Social Media ?
    • Getting Started with Social Media
    • Building Relationships via Facebook
    • Building Relationships via Twitter
    • Building Relationships via LinkedIN
    • Marketing through YouTube
    • Handling Positive and Negative Comments
    • Social Media Content Base Creation `
    • Who is Doing it Right?
  • Analytics
    • Analytics 101
    • Web Analytics and Intelligence Tools
    • Basic Metrics Demystified
    • Introduction to Google Analytics
    • Goals and Actionable Insights
    • Data Management
    • Social Media Analytics
    • Social Media Goals and KPI’s
    • Tools for Social Media Analytics
  • Online Reputation Management (ORM)
    • What is ORM ?
    • Need and Benefits of ORM o Module
    • Case Studies
    • Getting Started with ORM
    • Building it right and tools required

 

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