"Aim to help our customers achieve the end result they need in whatever is the most effective way for them. "

- Anonymous

Mobile Marketing

Quick Stats

Average salary varies between 2-16 lpa INR.
In India, mobile devices account for 72% of all web site traffic.
Smartphones will account for the majority of worldwide handset shipments by end-2016.

Benefits

Overall marketing strategy :
Learn to integrate mobile into your overall marketing strategy.
Distribute your app :
Know how best to market and distribute you app in the current ecosystem using Google AdWords.
Future trends in Mobile :
Understand the future trends in Mobile Marketing.
Job Opportunities :
Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc. The average salary for a Mobile Marketing professional vary between 2-16 lakhs INR per annum.

Who Should Attend

  • Small-to-medium sized business
  • Anyone keen on mobile ecosystems
  • E-Com Retailers
  • Aspiring Mobile Marketing Professionals
  • Local Entrepreneurs
  • Marketing Professionals
  • BBA/MBA Students

Course Outcome

  • Learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
  • You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
  • Know how best to market and distribute you app in the current ecosystem using Google AdWords.
  • Know the various business models to monetize your mobile presence.
  • Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.

Curriculum

  • Introduction : Why is Mobile Marketing ( MM) critical for success
    • The Indian Mobile Movement
    • Usage of Mobile, its unique strengths
    • Mobile Media consumption
  • Leveraging key Mobile Display Marketing Tools ( Part 1)
    • Opportunities in mobile marketing
    • What is display advertising
    • Display advertising ecosystem
    • Display Advertising Cost
    • Measure of success rich media
    • Measure of success videos
    • Creative best practices for display ads on mobile
  • Leveraging key Mobile Marketing Tools ( Part 2)
    • Introduction to Mobile Ads on Google Network
    • Overview of Mobile Ads on
    • Google Adwords Google Display Network for Mobile Apps
    • Ad Extensions for Mobile Apps
    • Mobile Social
  • Integrating Real World & Mobile
    • Introduction : Integrating Real World & Mobile
    • QR Code Promotion
    • Augmented Reality
    • Missed Call Format
    • IVRS in Cloud
    • SMS Marketing
    • SMS measure of success
    • Hotspot Marketing : Bluetooth (BLE), NFC
  • Usability & Building Your Mobile Presence
    • Importance and relevance of mobile presence
    • What is the User Interface?
    • What is the User Experience?
    • Why is Mobile web presence critical for success
    • Mobile Web UI: Best Practices
    • Mobile Web Analytics
    • Mobile Search Optimization
    • Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
    • Mobile Apps: UI / UX Frameworks
    • Mobile App : Best Practices
  • App Marketing , Organic downloads
    • Building your App Store Presence
    • Alternative App Stores
    • Why is ASO important
    • App Store Optimization (ASO)
    • Application of ASO
  • App Marketing , Building engagement and Metric
    • App Metric that matter
    • Calculating Estimated Cost per Install (eCPI) and other media buying metric
    • Set up Analytics for Mobile App
    • Create app engagement through Push notifications
    • Create app engagement through in app advertising
    • Improve Ratings & Reviews
    • Leveraging Press & Blogs
    • Need for independent App Install Tracking
    • App Deeplinking
    • App Indexing
    • Profiling Mobile pp Users
  • App Marketing Paid Media - Part 2
    • Channels for Driving Mobile App downloads
    • Facebook mobile ad installs
    • Best Practices App Install Creatives
    • Optimizing App Install Campaigns
    • Managing Placement Ads for Mobile
    • Bidding Strategy for Mobile App installs
    • Setting conversion tracking
    • Tracking Mobile App conversions
  • App Monetization
    • Overview of App Business Models
    • Approaches to Monetize Apps
    • Advertising based Monetization
    • Freemium models with In-App Purchases( IAP)
    • Subscription based Services
    • Finding the Right Ad Monetization strategy
  • Trends in Mobile Advertising
    • Trends in Mobile Advertising

Quick Stats

Average salary varies between 2-16 lpa INR.
In India, mobile devices account for 72% of all web site traffic.
Smartphones will account for the majority of worldwide handset shipments by end-2016.

Benefits

Reviews and Ratings
Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
Metric parameters in Mobile
Build key metric parameters in your mobile assets.
Mobile Presence
Build your mobile presence and implement some best practices.
Digital Advertising
Leverage tools to integrate your offline world of advertising to digital.
Job Opportunities
Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc. The average salary for a Mobile Marketing professional vary between 2 lakhs to 16 lakhs INR per annum.

Who Should Attend

  • Small-to-medium sized business
  • Anyone keen on mobile ecosystems
  • E-Com Retailers
  • Aspiring Mobile Marketing Professionals
  • Local Entrepreneurs
  • Marketing Professionals
  • BBA/MBA Students

Course Outcome

  • Learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
  • You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
  • Know how best to market and distribute you app in the current ecosystem using Google AdWords.
  • Know the various business models to monetize your mobile presence.
  • Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.

Curriculum

  • Introduction : Why is Mobile Marketing ( MM) critical for success
    • The Indian Mobile Movement
    • Usage of Mobile, its unique strengths
    • Mobile Media consumption
  • Leveraging key Mobile Display Marketing Tools ( Part 1)
    • Opportunities in mobile marketing
    • What is display advertising
    • Display advertising ecosystem
    • Display Advertising Cost
    • Measure of success rich media
    • Measure of success videos
    • Creative best practices for display ads on mobile
  • Leveraging key Mobile Marketing Tools ( Part 2)
    • Introduction to Mobile Ads on Google Network
    • Overview of Mobile Ads on
    • Google Adwords Google Display Network for Mobile Apps
    • Ad Extensions for Mobile Apps
    • Mobile Social
  • Integrating Real World & Mobile
    • Introduction : Integrating Real World & Mobile
    • QR Code Promotion
    • Augmented Reality
    • Missed Call Format
    • IVRS in Cloud
    • SMS Marketing
    • SMS measure of success
    • Hotspot Marketing : Bluetooth (BLE), NFC
  • Usability & Building Your Mobile Presence
    • Importance and relevance of mobile presence
    • What is the User Interface?
    • What is the User Experience?
    • Why is Mobile web presence critical for success
    • Mobile Web UI: Best Practices
    • Mobile Web Analytics
    • Mobile Search Optimization
    • Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
    • Mobile Apps: UI / UX Frameworks
    • Mobile App : Best Practices
  • App Marketing , Organic downloads
    • Building your App Store Presence
    • Alternative App Stores
    • Why is ASO important
    • App Store Optimization (ASO)
    • Application of ASO
  • App Marketing , Building engagement and Metric
    • App Metric that matter
    • Calculating Estimated Cost per Install (eCPI) and other media buying metric
    • Set up Analytics for Mobile App
    • Create app engagement through Push notifications
    • Create app engagement through in app advertising
    • Improve Ratings & Reviews
    • Leveraging Press & Blogs
    • Need for independent App Install Tracking
    • App Deeplinking
    • App Indexing
    • Profiling Mobile pp Users
  • App Marketing Paid Media - Part 2
    • Channels for Driving Mobile App downloads
    • Facebook mobile ad installs
    • Best Practices App Install Creatives
    • Optimizing App Install Campaigns
    • Managing Placement Ads for Mobile
    • Bidding Strategy for Mobile App installs
    • Setting conversion tracking
    • Tracking Mobile App conversions
  • App Monetization
    • Overview of App Business Models
    • Approaches to Monetize Apps
    • Advertising based Monetization
    • Freemium models with In-App Purchases( IAP)
    • Subscription based Services
    • Finding the Right Ad Monetization strategy
  • Trends in Mobile Advertising
    • Trends in Mobile Advertising

 

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