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Basic Introduction to Online Reputation Management

Quick Stats

Improve customer satisfaction by gaining insights from consumers.
Insights about competitors and their customers’ perceptions about their products and services.
Effective public relations by identifying the right kind of influencers.


Learn the meaning of Reputation on the web.
Understand what is meant by corporate reputation and brand appeal.

Who Should Attend

  • Web Marketing Professionals
  • Job Seekers on Web Marketing

Course Outcome

  • Identify ways to increase the Online Reputation of any business.
  • Learn about the 5 points guide on Corporate Reputation and build a brand around your organization.


  • What is ORM?
    • Defining ORM
    • Reputation
    • Defining Corporate Reputation
    • Brand Appeal Equation
    • 5 step guide to corporate reputation


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